Over the years, Dom Pérignon has explored affinities with creative talents who inspire the world, who enrich our universe and our vision.
The collaboration between Dom Pérignon and Lenny Kravitz is all about inspiring, and being inspired.
Dom Pérignon has always sought out iconic personalities. By discovering their universe and their vision, the storied champagne House continually reinvents its own heritage.
Lenny Kravitz has a long relationship with Dom Pérignon: close to Chef de Cave Richard Geoffroy, he is a true connoisseur and fan of its Vintages. This collaboration springs from authentic affinity and mutual respect.
Their collaboration’s first expression is
“Assemblage” and a series of photographs by the artist to be featured in an advertising campaign. In 2019, Lenny Kravitz will continue his role as Creative Director with the creation of a limited edition.
Lenny Kravitz’s power of attraction is unique, forming groups where visions clash, and movements spontaneously emerge. He initiated this moment, creating a volatile
assemblage that combines different people, worlds, disciplines and generations. The true power of inspiration is released, and new tension comes to life in the Dom Pérignon spiral of creation. Here, Lenny Kravitz creates the connections while Dom Pérignon acts as the catalyst.
As Creative Director and Photographer of Dom Pérignon, Lenny Kravitz was given complete creative freedom for this artistic project. He invited a group of exceptional talents to the villa he designed in Los Angeles, capturing intense moments and reviving the concept of a circle by bringing together singular personalities: actor
Harvey Keitel, choreographer
Benjamin Millepied in addition to
Zoë Kravitz,
Susan Sarandon,
Abbey Lee,
Hidetoshi Nakata and
Alexander Wang.